traveller with a tale

emma persky

traveller with a tale header image

Virgin Atlantic Innovation Event: V-Jam

November 15th, 2008 · 5 Comments · Events, Travel

Boeing 747-400 landing

Image via Wikipedia

The other day I had an interesting conversation with someone at Virgin Atlantic about how they are trying to engage with their communities of travelers and technologist alike. They are really keen to learn from the community about developing tools that can help improve people’s travel experience, in an open and transparent way. It’s really refreshing to see a large company realise that they need to turn to innovators outside of their organisation in order to actually find out what people want, a perfect example of User Centered Design.

Together with NESTA (The National Endowment for Science Technology and the Arts), Virgin Atlantic are organising an innovation day at the end of November 2008, where they aim to gather a wide spectrum of people from frequent fliers (with any airline), social networking gurus, and developers. They want this group of people to sit down and help Virgin Atlantic to scope out the direction they need to take their technology in, with the aim of kick starting the development of some tools that travelers can use which will improve their overall experience.

If you’re interested in going to the event you should fill our their short questionnaire which asks about your experience and background, and they will let you know if you’ve been selected to attend. The day will take an unstructured, almost barcamp style form with attendees creating the schedule as they go, and promises to be quite interesting. Oh, and I head rumor of some drinks afterward…

The event, known as V-Jam is going to be held in Central London, on Friday 28th November 2008, so hurry up and apply!

Reblog this post [with Zemanta]

Tags: ··············

5 responses so far ↓

  • 1 Cristiano Betta // Nov 15, 2008 at 2:53 pm

    Cool, I signed up!

  • 2 Alistair MacDonald // Nov 15, 2008 at 3:12 pm

    What a great idea. It is just a shame that the event clashes with BarCampSheffield. If anyone is going please do blog about how it.

    Granted I am in love with the BarCamp format, but I honestly believe this open concept is the best concept for sharing knowledge and generating new ideas in many organisations and communities.

  • 3 emma // Nov 15, 2008 at 3:53 pm

    It is an excellent way of doing things. I would have liked to have seen it a little more open (e.g. no “selection” process) but I guess this makes it easier for corporations to work with. Certainly a huge step in the right direction though.

    It doesn’t clash with BarCampSheffield, does it? The event is on Friday 28th, and the camp is over the weekend. You might get there late friday night / early saturday morning, but still doable!

  • 4 Virgin Atlantic organising travel social media event on Fri 28th Nov 08 [London] (Musings on travel ecommerce) // Nov 15, 2008 at 4:45 pm

    [...] TravellerWithATale If you’re interested in going to the event you should fill our their short questionnaire which [...]

  • 5 Alex Bainbridge // Nov 15, 2008 at 5:24 pm

    This is a great idea. I have just plugged the event on my blog (read by the online travel industry and travel social media people).

    What surprises me is that, apart from this post (and a mention on the Nesta site) there is no other mention elsewhere on the web. I would have thought this kind of thing, in order to attract the correct crowd, should be pretty much everywhere (with 2 weeks to go).

    I hope I get to go!

Leave a Comment